From original idea to launch the product has taken almost three years.
We began with sketches, then technical drawings which were used to create 3D models using our 3D printer. These technical drawings were modified until we had two fully functioning prototypes. Once we were happy with the basic design and functionality, we put them to the test. Although the material at this stage left a lot to be desired aesthetically, they functioned well. Feedback for these early prototypes was incredible – they were a brilliant conversation starter. We were overwhelmed with positive comments
“I could so use one of them right now!”
“Where do I buy them from?”
“I need one now, please let me know when you start selling them.”
Our next step was to partner with Star Rapid, an international world leader in working with designers and inventors to transform working prototypes into production-ready prototypes ready for tooling. At the end of this process, we had our own custom-made one-tonne steel tool and our first test production run. Our case study can be found here.
While this was taking place, we registered our design, trademarked our brand, and our business planning was well underway.
The formal prototype testing process took place over 12 months to test materials, flexibility, usability, function and form. Testing took place all over Australia. We also had teams in NYC, the UK, Spain and Greece testing our product.
While a distinctively Aussie product, our plan has always been to make Glass on the grass a global brand so even in our production sample stage we have been working with professional photographers in Australia, USA, UK and Europe. We’ve since added Japan to the list.
We have invested heavily in production and development because we believed in our product. We have had a lot of positive feedback throughout the process. As a boutique company, we recognise the importance of collaborating with our Partners, who are leaders in their field.
While still in it’s early days, social media has been a significant part of our marketing. As a small business getting the word out about our product is our key. We are authentic and approachable. If you have read this far and have any ideas on expanding our reach, we welcome a conversation — our contact details.
Have you got a set yet? Life’s too short to spill wine. Buy now.