The Idea

A few summers ago, Stephen and Lee were enjoying the mountain air, listening to music at the Mt Hotham Cool Summer Fest. A friend pulled a special bottle of red. It was a cracker! Unfortunately, the sensation was short-lived because, one after the other, our glasses toppled over.

Stephen, who often spills wine, was particularly upset. Then, he noticed a guy who was using his toes to secure his wine glass on the ground. We know, it sounds disgusting, but his glass wasn’t laying on the ground.

21 prototypes and several glasses of wine later we present Glass on the Grass™.

We’ve always loved picnics, BBQs, outdoor cinema, visiting wineries, going to festivals, camping or should I say glamping, so testing out product has been lots of fun. We’ve had enormous support along the way.

Glass on the Grass™ is designed and made in Australia.

Meet the Inventors

Stephen Flewellen & Lee Drury,  inventors, co-founders and joint owners of Glass on the Grass are business and life partners. Together they also own Breathe Create Pty Ltd, their company that holds the Design Registration and Trademarks for Glass on the Grass™.

Stephen and Lee met less than five years ago, their love of outdoors, passion for intelligent design, and track records in making things happen compelled them to join forces. Within this time, they have given birth to a son and a smart new invention, that reduces the chance of spilling your drink on the grass, by the pool, at the beach and around the BBQ.

Stephen Flewellen

Stephen Flewellen

Inventor, Co-Founder, Design Director

Born in South Africa to British parents, is an Industrial Designer who specialises in Retail Point of Sale. He also has a proven track record in product design. Five years ago, after numerous visits to Australia, he moved here permanently.

Stephen is responsible for the product design, development, prototyping, tooling, production and point of sale. He has worked closely with world-class product and fabrication engineers throughout the development and manufacturing journey to ensure form, function and usability.

“We were determined to make our final product in Australia. We partnered with an Australian managed world-class prototype and tooling company based in China to further develop our prototype and then make the injection moulding tool needed to produce our product. We then shipped our tool that weighed a tonne into Australia!”

Stephen also came up with the name Glass on the Grass™

Lee Drury

Lee Drury

CEO, Co-Founder

Born in Australia, has a hands-on approach to building a brand. Degree qualified with over 20 years’ experience in brand development, marketing, communication, and events across the Event, Wine, Global Hotel Chain and Not for Profit Sectors.

Lee, Glass on the Grass CEO has set up the business and worked with consultants to create the brand, manage design registration, trademarking, communication and packaging. She will head up business strategy, sales and marketing. She has appointed an excellent lawyer, accountant and has a brilliant Virtual Assistant.

‘There immediate focus is direct to the customer through online sales. During 2018 Glass on the Grass will expand to wholesale within Australia. We also in the process of setting up a presence in the UK and USA."

Lee is determined to make the Glass on the Grass brand experience exceptional. They have chosen to embrace being a small business by giving customers a personal experience at each stage on the way. While still in its infancy the Glass on the Grass social media is part of the personal approach.

As part of the personal approach, we encourage our customers to join our Picnic Club We intend to start featuring Members of the Month and will expand to include customer led tips on picnic spots, picnic food and wine, camping hacks and festivals you must go to before you die.

Product Development

From original idea to launch the product has taken almost three years.

We began with sketches, then technical drawings which were used to create 3D models using our own 3D printer. These technical drawings were modified until we had two fully functioning prototypes. Once we were happy with the basic design and functionality, we put them to the test. Although the material at this stage left a lot to be desired aesthetically, they functioned well. Feedback for these early prototypes was incredible – they were a brilliant conversation starter. We were overwhelmed with positive comments

“I could so use one of them right now!”
“Where do I buy them from?”
“I need one now, please let me know when you start selling them.”

Our next step was to partner with Star Rapid, an international world leader in working with designers and inventors to transform working prototypes into production-ready prototypes ready for tooling.  At the end of this process, we had our own custom-made one-tonne steel tool and our first test production run.  Our case study can be found here.

While this was taking place our design was being registered, and our name trademarked, and our business planning was well underway.

The formal prototype testing process took place over 12 months to test materials, flexibility, usability, function and form. Testing took place all over Australia. We also had teams in NYC, the UK, Spain and Greece testing our product.

While a distinctively Aussie product, our plan has always been to make Glass on the grass a global brand so even in our production sample stage we have been working with professional photographers in Australia, USA, UK and Europe. We’ve since added Japan to the list.

We have invested heavily in the production and development because we believed in our product. We have had a lot of positive feedback throughout the process. As a boutique company, we recognise the importance of collaborating with our Partners, who are leaders in their field.

While still in it’s early days social media has been a significant part of our marketing. As a small business getting the word out about our product is our key. We are authentic and approachable. If you have read this far and have any ideas on expanding our reach, we welcome a conversation. Our contact details.

Have you got a set yet? Life’s too short to spill wine. Buy now.